Cookie Policy

SUBJECT

This policy concerns cookies or similar technologies used on the website www.digital4varna.com (hereinafter referred to as the „Site“, „Website“, or „Webpage“), operated by the digital agency „IMG CONNECT“ Ltd., UIC 207379619, VAT No. BG207379619, with registered office and address: Plovdiv, 4 Bregalnitsa Str. (hereinafter referred to as „We“, „IMG CONNECT“).

When you visit www.digital4varna.com for the first time, you will be asked to accept the use of cookies in accordance with the terms of this policy. By using our website and accepting this policy, you consent to our use and storage of cookies on your device and the provision of such cookies to third parties to ensure access to our website and electronic services.

WHAT ARE COOKIES?

A cookie is a small file consisting of letters and numbers that is stored on your computer, mobile device, or other equipment with internet access. The cookie is installed by a request sent from a webpage server to a browser (e.g., Internet Explorer, Chrome), and it is entirely “passive” (it does not contain software programs, viruses, or spyware and cannot access user hardware information).

PURPOSE OF USING COOKIES

We use cookies or similar tools on our Site to enhance its performance and your experience in accordance with all applicable standards and regulations. Generally, the purpose of cookies is to ensure the efficiency and usability of our website, allow it to function properly, remember important user actions (e.g., what was added to a cart, which pages are most visited, saved settings, or error messages). Cookies also help correctly display product availability and allow you to add items to your cart.

Cookies help the site recognize your device and display content tailored to your preferences. They provide a pleasant browsing experience and assist in offering appropriate products and services such as online privacy settings or advertising. Cookies are also used to create anonymous statistics that help us understand how users interact with our site, allowing us to improve its structure and content (without identifying individuals).

TYPES OF COOKIES WE USE

Our site uses several types of cookies: essential, session, and third-party cookies.

Essential Cookies

These are strictly necessary for the website to function properly and are stored as a file on your computer or mobile device for a defined period or until manually deleted. They are used to verify user identity and ensure services are provided securely and in accordance with our Terms of Use.

Session Cookies

These are temporary cookies that remain on your device during your visit to our website and are active until you end your session or close your browser. We may use session cookies to:

Allow you to navigate between pages without logging in again.
Recognize you when you return to our website.

Third-Party Cookies and Technologies

We use third-party cookies for services such as:

Doubleclick.net – for Google remarketing and display advertising.
Facebook – to track user activity after viewing or interacting with an ad, helping evaluate Facebook ad effectiveness. This data is anonymous to us but may be used by Facebook for personalized advertising.
Google Analytics – to generate traffic and source statistics. Google may anonymize your IP address under EU regulations.
MailerLite – for newsletter subscriptions.
Yandex.ru – to track orders and ad impressions.
Intercom – to enable site chat functionality.

We may also use pixel tags (web beacons), which work with cookies to track website activity but do not store data on your device.

We partner with advertising networks that may create cookies in your browser, such as:

Google AdWords
Facebook Ads
AdWise
Etarget
Httpool
Easyads

You can manage or disable advertising cookies at Your Online Choices.

LINKS TO OTHER SITES

Our website may contain links to other websites (e.g., Facebook). If you follow these, you may share data with third parties. We are not responsible for their content or data protection practices.

DO COOKIES CONTAIN PERSONAL DATA?

Cookies themselves do not require or store personal data and usually do not identify individuals. Any personal data collected through cookies is encrypted and used solely to improve user experience.

CAN YOU BLOCK COOKIES?

Most browsers allow cookies by default, but you can change these settings to block or notify you about cookies. Blocking cookies may affect website functionality. Here’s how to manage cookies in some browsers:

Internet Explorer 10: Settings > Internet Options > Privacy > Advanced
Firefox 24: Tools > Options > Privacy > Use custom settings for history
Chrome 29: Customize > Settings > Advanced > Content Settings

DELETING COOKIES

You can delete cookies already stored on your device:

Internet Explorer 10: Manually delete cookie files
Firefox 24: Tools > Options > Privacy > Show Cookies
Chrome 29: Customize > Settings > Clear browsing data

Cookie deletion may affect your browsing experience.

COOKIE MANAGEMENT TOOLS

WHY COOKIES MATTER

Cookies are central to the internet’s effective operation, helping customize content and advertising based on user behavior. Disabling cookies does not remove ads but makes them less relevant to your interests.

SECURITY & PRIVACY

Cookies are not viruses. They are plain text files that cannot execute code or transmit malware. However, they can be used maliciously, such as to track browsing history across websites (spyware). Use up-to-date browsers and anti-spyware tools to stay protected.

Cookies can be intercepted over insecure networks, so always use secure connections.

SECURITY TIPS FOR COOKIE USAGE

Due to their widespread use, cookies are essential for accessing most modern websites. Disabling them may block features on platforms like YouTube, Gmail, or Yahoo. You can manage cookies in your browser’s settings under „Options“ or „Preferences“.

COOKIE STORAGE DURATION

Please refer to our [Privacy Policy] for full details about how long we retain cookie-related data.